5 articles found
The sticker price is just the beginning. Learn what out-the-door (OTD) pricing really means, why it's the only number that matters, and get an email template to request accurate OTD quotes from dealers.
The 4-square method manipulates payment, price, trade, and down payment to hide true costs. Learn how small changes in terms can cost thousands and get a checklist to spot payment traps.
While haggling over vehicle price gets all the attention, the real money for dealerships often comes from the finance office. Learn how backend gross can exceed front-end profits and what products drive these margins.
Backend products directly inflate your out-the-door price. See real deal sheets before and after add-ons, learn to distinguish legitimate products from profit grabs, and understand the true cost impact.
The 4-square method is a sales technique used by car dealerships to maximize profit while making deals appear attractive to buyers. Understanding this tactic is crucial for any car buyer.